J.C. Penney to close 13 to 14 percent of stores

J.C. Penney said Friday that it will be closing anywhere from 130 to 140 stores as well as two distribution centers over the next several months as it aims to improve profitability in the era of online shopping.

The closures represent about 13 percent to 14 percent of the department store operator’s current store count, and less than 5 percent of total annual sales. The company said that it would also initiate a voluntary early retirement program for about 6,000 eligible employees.

A full list of planned store closings will be released in mid-March after stores have been notified. Most of the stores are expected to close in the second quarter, or by the end of July.

J.C. Penney has six Tampa Bay area locations: DeSoto Square mall in Bradenton, Westfield Sarasota, Tyrone Square in Sarasota, Westshore Plaza in Tampa, Brandon Town Center and Countryside Mall in Clearwater.

The news came as the Plano, Texas-based chain posted a profit in the fourth-quarter compared to a loss a year ago. But total sales were down slightly, and a key revenue metric declined slightly as well.

Penney is trying to recover from a catastrophic reinvention plan under former CEO Ron Johnson that sent sales and profits into a free-fall in 2012 and 2013. Business stabilized under Mike Ullman, who took the helm in 2013 after Johnson was pushed out. Under Marvin Ellison, who has been CEO since 2015, Penney is looking for new ways to increase sales while playing catch up in e-commerce.

Like other department stores, J.C. Penney is trying to adjust to changing shopping patterns, and is joining other department stores like Macy’s and Sears, which are shrinking their store footprint. Consumers are shifting their spending away from clothing and toward experiences like beauty treatments or toward furnishing their home. And when they do pick up clothing, it’s more often at off-price stores or online as Amazon moves more into apparel.

Penney’s results capped a week of weak fourth-quarter results from a string of department stores. Kohl’s Corp. reported Wednesday a drop in fiscal fourth-quarter profit as total sales declined. Revenue at stores opened at least a year dropped 2.2 percent in the quarter. Nordstrom Inc., the department store recently scolded by President Donald Trump, reported late Wednesday a better-than-expected quarterly profit with help from strong sales online and at Nordstrom Rack. But at the Nordstrom brand, comparable store sales decreased 2.7 percent. Macy’s, the nation’s largest department store chain, says its earnings for the quarter that includes the holiday period dropped nearly 13 percent as results were dragged down by lower sales, store closures and other costs.

Given the environment, Penney wants to be less dependent on clothing, and is focusing its efforts on its home area and rolling out major appliances in it stores. It has expanded the Sephora beauty shops and is updating its beauty salons, now branded Salon by InStyle. It is also beefing up its store label brands like St. John’s Bay. In the fourth quarter, top performing areas included home, Sephora, its salon business and fine jewelry.

The company is aiming to be more competitive in the digital arena. Penney is arming its store associates with mobile devices to help check out online shoppers who are picking up orders in the store.

For the fiscal fourth quarter, J.C. Penney reported net income of $192 million, or 61 cents per share. Earnings, adjusted for one-time gains and costs, came to 64 cents per share.

The results exceeded Wall Street expectations. Analysts surveyed by Zacks Investment Research were calling for earnings of 61 cents per share.

Revenue totaled $3.96 billion in the period, down 0.9 percent from a year ago. Analysts polled by Zacks expected $3.97 billion in revenue.

Sales at stores opened at least a year, a key gauge of a retailer’s health, were down 0.7 percent. This figure excludes results from stores recently opened or closed.

This story was originally published February 24, 2017 at 8:45 AM with the headline "J.C. Penney to close 13 to 14 percent of stores."