The Miami Dolphins officially unveiled the new name of their renovated stadium on Wednesday with a bash befitting its monicker.
With entertainer Pitbull joining the likes of Dan Marino, Bernie Kosar, UM athletic director Blake James and Dolphins’ president Tom Garfinkel, Hard Rock Stadium was christened with the smashing of guitars on a stage set up on the newly planted grass.
“Hard Rock Stadium will be a global entertainment destination and we are excited to enter this long-term partnership with Hard Rock International, an iconic worldwide brand that continues to grow,” Garfinkel said.
“They are synonymous with music and entertainment and have a rich history of philanthropy and community engagement.”
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According to Armando Salguero, the new deal with Hard Rock International is for close to $250 million over the course of the 18-year deal.
Salguero continues that Hard Rock will pay an estimated average of $13.8 million per year during the course of the deal, making it the third-richest such deal in the league behind Dallas and the New York franchises in East Rutherford, New Jersey.
The renovated stadium which owner Steve Ross privately financed now includes a canopy which covers much of the stands.
The orange seats were ripped out and replaced by new ones during the first wave of renovations last year which saw the entire lower bowl torn out and redone.
The canopy was part of the second stage which began following last year’s football season ended.
The new stadium has already been awarded the Super Bowl in 2020.
Aside from being the home of the Dolphins, Hard Rock Stadium also plays host to the University of Miami and the Orange Bowl Classic.
“This is a huge win for the University of Miami,” James said. “We’re great partners with the Dolphins and now Hard Rock. When you look around this stadium, I’ll call it the best in the world. And it’s our home.”
The first game in the new stadium comes Sept. 1 when the Dolphins and Titans play in the final exhibition game of the preseason. Two days later, the Hurricanes make their debut in the new digs as they play host to Florida A&M.