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Cable TV is pricing itself out of business

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It’s ironic that, in the ’50s, you couldn’t even show a picture of a product (like Coca-Cola) at a movie theater as it was considered a subliminal message. A lot has changed over the years.

The cable TV industry has created a negative in the art of advertising, creating their own Catch-22 situation. Due to their increasing of both advertising and cost to the consumer, their sales have been dropping. So what do they do, they add more commercials!

The more commercials they add, the more customers they lose. I have seen as many as 16 ads in just one break in a program; the average now is about 10 ads per break. Are we paying for entertainment or advertising? The cable networks are pricing themselves (eventually) out of business, as the average family now considers TV a luxury.

R. Petty

Bradenton

This story was originally published August 17, 2017 at 10:31 AM with the headline "Cable TV is pricing itself out of business."

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