Senate candidate Carlos Beruff talks about securing U.S. border in English ad, but not in Spanish ad

Carlos Beruff, the Bradenton-based developer running for Senate, released his first Spanish advertisements Tuesday, which have a slightly different message from his English ones.

The Spanish TV and radio ads, which will begin airing Wednesday only in Miami, focus on coming to America in search of the American dream. Beruff's mother fled Cuba in the 1960s and came to Miami, where Beruff grew up.

"We came in the '60s, in search of dreams and opportunities. After lots of sacrifice and plenty of effort, thanks to God, we achieved the Amer

ican dream," Beruff says in Spanish in the ad. "But today, that American dream is disappearing. This government has failed us. The politicians have failed us."

The longer radio ad adds the country has given him and others every opportunity, but the government is failing to give the same opportunities.

"I want for our children, a country like the one I fell in love with. Where we don't have to be ashamed of our president visiting Cuba," Beruff says in Spanish. "Where we don't need to be afraid of the next terrorist attack. Where we can have confidence in our economy and education system."

Beruff's ad in English was released Monday and will also start airing Wednesday throughout Florida. It focuses on frustration with U.S. politicians and the system of government in Washington, with one detail the Spanish ads do not include.

"Politicians in Washington are useless. They waste our money. They make America weaker and they refuse to secure our border," Beruff says. "They're screwing up this country."

Chris Hartline, spokesman for the Beruff campaign, said the differences come down to length of the ads and what can fit into each 30-second TV spot.

"The English one is about the policy, and the Spanish one is more about his personal story," Hartline said. "There's only so much you can get into 30 seconds."

Kate Irby, Herald online/political reporter, can be reached at 941-745-7055.

This story was originally published April 5, 2016 at 11:10 PM with the headline "Senate candidate Carlos Beruff talks about securing U.S. border in English ad, but not in Spanish ad ."