UNIVERSITY PARK -- After the red ribbon was cut, HGTV's David Bromstad raised the large, red scissors in the air as blue, green and yellow confetti filled the air.
Bromstad along with Macy's CEO Terry Lundgren and store manager Kerri Yelle celebrated the official opening of the new Macy's store at The Mall at University Town Center on Thursday morning.
"Macy's brings a very delicious upper elegance that Sarasota has always needed," said Bromstad, a Ringling College of Art and Design graduate. "I'm just really honored that Macy's wanted me to be here. It's an absolute true pleasure."
Hundred of Macy's shoppers wrapped around the new store hours before the 10 a.m. opening. The first 400 shoppers received a $10 gift card to the store.
Ruth Taber drove from Ocala to be at the mall for the Macy's opening as her nephew is the store's general manager of shoes and fine jewelry. When her nephew came out of the store along with other store employees for the ribbon cutting, she was very excited to see him.
"I am so proud of him," she said. "The whole family is."
Taber also took advantage of learning some beauty tips before the ribbon cutting at Macy's Wake Up with Make Up beauty event located under a white tent in Macy's north parking lot.
"I'm interested in trying to be more beautiful," Taber said.
Vanessa Cohello, along with her younger sister and mother, drove from Tampa and were in line by 6:30 a.m. for the beauty event, which featured stations from some of the most popular makeup brands.
"I am beyond excited to be first in line," Cohello said.
Bobbi Brown cosmetics' Rogelio Reyna, a pro artist, was the featured makeup artist at the event.
"(Macy's) is like our second home," Reyna said. "The Macy's client is the real woman. ... Everybody is just excited that we are here at Macy's."
The Lakewood Ranch High School marching band also performed at the ribbon cutting before they hoped on Manatee County School District buses to head back to school.
Yahpora Austin, a senior at Lakewood Ranch High School and a color guard member, said she was happy to be missing school.
"It was fun," Austin said after the performance. "It was a good memory."
Chrissy Harshman came to watch her son perform.
"Our kids work really hard so it is nice to get them out here so people can see them," she said.