Bisquick Just Got a Sweet New Pancake and Baking Mix Inspired by a Breakfast Favorite

Bisquick's newest release is its first national launch in quite some time, and it's a pretty big deal for that reason and more.

On Thursday, the iconic Betty Crock brand of boxed pancake and baking mix announced it's adding a new "Cinnadust-packed flavor" to its staple breakfast line that can be used to whip up fluffy pancakes, flavorful waffles, muffins, cookies and more, at a moment's notice.

Inspired by the beloved Cinnamon Toast Crunch cereal, Bisquick is officially rolling out a new Cinnamon Toast Crunch Pancake and Baking Mix-marking the first national product debut in six years, so says a rep for the company.

Bisquick Debuts New Cinnamon Toast Crunch Pancake and Baking Mix

According to an official description, Bisquick's new Cinnamon Toast Crunch mix features real cinnamon and no artificial colors. It uses the "Cinnadust" flavor from the iconic cereal to pack the same cinnamon-sugar taste into its mix.

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Considering that General Mills is the parent company of the popular cereal and Betty Crocker/Bisquick, we'd expect the Cinnadust in the mix to be the real deal, not an imitation.

The brand hopes it will offer a more convenient way to add "extra indulgence" to rushed mornings, and so far, fans seem intrigued at the very least.

"My goodness!! Count me in!!🥞🕺🏻," one excited fan declared on Instagram.

"I'm getting them," a second agreed.

"Oh my," another said, adding they'd make this into "[Cinnamon Toast Crunch] pancakes with CTC frosting then CTC crunch."

"Thanks Betty!" one more joked.

Where Is the New Bisquick Mix Available?

Bisquick's new Cinnamon Toast Crunch mix is currently rolling out nationwide as a permanent addition, not a limited-time offer like Hormel's Cinnamon Toast Crunch Bacon (yes, that's real-and it would pair perfectly with these pancakes).

It's expected to be available wherever other Betty Crocker and Bisquick products are sold-such as your local grocery store or a major retailer like Target or Walmart-beginning this month (prices may vary).

Next:Betty Crocker, Pillsbury Launch 2 New Sweet Treats for Summer

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This story was originally published May 7, 2026 at 2:00 PM.