Find valuable ideas on entrepreneurship and DIY marketing

In today’s economy, entrepreneurship looks a little different than it did 20 years ago. There are more women, more youth, more minorities and more highly specialized visionaries than ever before. Having a business degree or being a “captain of industry” is no longer a prerequisite for being a successful businessperson; innovation and creativity are.

If you are a small business owner or innovator just getting started with a new business plan and you are not sure where to start or how to grow, then the library has resources for you. Of course we have books and eBooks —ranging from how to start a business and create a plan, or manage employees, or grow and market your business or idea. Here are a few new books worth mentioning but there are many, many more: “The Conquer Kit: a Creative Business Planner for Women Entrepreneurs” by Natalie MacNeil, “Be Your Best Boss: Reinvent Yourself from Employee to Entrepreneur” by William Seagraves, and “Better and Faster: the Proven Path to Unstoppable Ideas” by Jeremy Gutsche.

We also have programs geared toward local business. At 11:30 a.m. on Tuesday, July 26, the Central Library will host a free workshop, part of a series presented by experts through Manasota SCORE. The workshops will be focused on helping businesses increase their web traffic; and the July workshop will be given by Scott Gonnello, an expert on search engine optimization and author of “Common SEO Mistakes”.

Even if you already have a prosperous business, you may be looking for ways to reach new customers or get more involved in the community. Ask about our online resources that can help you do market research, or speak to our librarians about business associations in the area. You may want to learn more about marketing trends like lead generation (one topic of the workshop mentioned above) because online marketing is extremely different than even five years ago. We have books about that too, such as “Content, Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi, “The Art of SEO: Mastering Search Engine Optimization” by Eric Enge, and “Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You” by Geoffrey Parker.

The Central Library’s Information Services staff is available to assist you with using our business collections. In addition, you may also make an appointment with a librarian for a one-on-one research consultation. If your organization or business is interested in learning more about MCPLS's services and resources, ask us about scheduling a presentation at your business or office.

Ericka Dow is the Information Services supervisor at the Manatee County Central Library, mymanatee.org/library.

SEO workshop

What: Search engine optimization advice from expert Scott Gonnello

When: 11:30 a.m., July 26

Where: Manatee County Central Library, 1301 Barcarrota Blvd. W., Bradenton