Entertainment

Bizzy Crook Bet on the Long Game

"Underdogs win eventually," Bizzy Crook says, grinning from ear to ear. For years, the Miami rapper, songwriter, and creative architect kept moving through closed doors, family doubts, false starts, and long stretches when the dream seemed further away than ever.

Now, after emerging as the chief artistic collaborator behind Leon Thomas's breakthrough album MUTT, collecting two Grammy Awards for his contributions to that project and "Vibes Don't Lie," and stepping into a new chapter with his own music, he sounds like an artist who has lived every word he's writing.

His origin story still feels vivid. In first grade, a homework assignment asking what he wanted to be left him rattled. "I remember just being stressed out," he told Newsweek. "I don't know what I want to be."

Then a cousin visiting from New York played the 1999 hip-hop Grammy nominees compilation, and Eminem's "My Name Is" changed the course of his life.

"I got on my Microsoft Word, and I remember writing my first verse," he says. Poetry had already pulled him in as a kid; rap made the form feel limitless. "Once I found music is like poetry evolved, I was like, yeah, this is it."

From there, music became both an obsession and an outlet. Bizzy described himself as a quiet kid with social anxiety, who found clarity on the page before he ever found it in conversation. Writing offered structure, privacy, and release.

"Music was like the only place I could articulate what was going on in my head peacefully," he says. Even early on, he was building the habits that would define him later: constant writing, a relentless work ethic, and a willingness to teach himself every skill he needed.

From Cape Coral to the Blogs

Bizzy came up during a period when rap discovery still felt chaotic, personal, and full of loopholes. He was the kid in Florida obsessed with East Coast rap, living on mixtape sites and message boards, studying movement the way other teenagers studied textbooks. After moving from Miami to Cape Coral, he leaned on the internet as his lifeline.

"I'm like, man, I gotta use the only tool that I have to reach the rest of the world, which is the internet," he says.

He used it with imagination and endless nerve. He remembers uploading his own songs under the names of highly anticipated album tracks, timing the posts around tracklist reveals and chasing the search traffic before official versions landed. It was a guerrilla tactic, equal parts hustle and instinct, and it worked because he understood the listener on the other side of the screen.

"I had no money, I had no resources," he says. "I got YouTube, how could I use it to the best of my ability?"

Millions of views followed, along with real industry attention, proof that the strategy could create opportunity long before the system opened its doors. His rise through the mixtape era and early concept-driven releases built the foundation for the underdog identity he still carries into this chapter.

The Writer Behind the Records

Long before the industry started recognizing him as a songwriter, Bizzy was already practicing the role. He'd write for friends, cousins, anyone willing to come into his room and record. He loved hearing how lyrics changed when another voice carried them. He loved the challenge of perspective.

"I always enjoyed writing, whether it's for myself," he says, "always appreciated being able to see things from other people's perspectives, put myself in other people's shoes, and then tell that story."

Years later, those instincts would carry into records for GIVĒON, Coco Jones, Wale, Anderson .Paak, Kehlani, and 6LACK, along with co-production work on Drake's "Pipe Down."

Writing also became the place where he could confront himself without flinching. He talks about journaling through songs, putting the thoughts into music that might never come out cleanly in conversation. On the more reflective songs, he doesn't duck the damage.

"Music is where I'll say the things that I couldn't say outside," he says. "I'm gonna tell you exactly how I feel, I'm gonna say the exact way that I feel it, and I'm not gonna regret how I said it."

His work as a writer grew into something bigger than liner notes. Watching major companies lose the manpower and patience required to truly develop artists, Bizzy created Floor 13 Distribution in response. Instead of signing talent directly, the company signs A&Rs and gives them the resources to discover, develop, and grow artists with intention.

"A&R is a lost art," he says. "Behind every great artist that has stood the test of time, is a great A&R."

Chemistry, Confidence, and Leon Thomas

His creative bond with Leon Thomas gave that writing life a larger canvas. Bizzy isn't just a close collaborator in spirit; he has been a central force in Thomas's ascent, co-writing nearly every song on MUTT, including the multiplatinum, Billboard Top 10 title track. The album became a breakthrough in every sense, and Bizzy's fingerprints are all over its emotional language and shape. The duo's efforts are more than just songs in the studio; Bizzy details their work as a true kinship.

"Me and Leon just really understand each other," he says. "We'd be going through the same things at the same time."

Sessions became both a refuge and workshop; an escape from whatever chaos lay outside the room and a space where his instincts could sharpen without second-guessing. From those sessions rose “Could Be Worse,” a poignant, self-reflective track that frames their journey as imperfect but effective.

That also made his decision to sign with Ty Dolla $ign's EZMNY Records feel aligned with everything he had been building on his own. Bizzy points to their commitment to development as the reason it felt right. He had spent years looking for people who valued growth, patience, and vision over quick flashes. EZMNY offered a home where the process mattered, and where an artist like Bizzy could arrive with both a long-view mindset and a sharpened sense of self.

The accolades followed quickly. Bizzy earned two GRAMMYs for his contributions to MUTT, which won Best R&B Album, and "Vibes Don't Lie," which won Best Traditional R&B Performance. He also picked up his first BMI Pop Music Award this year for MUTT, while the album continues to collect recognition, including a BET Album of the Year nomination. Another standout from the project, "Yes It Is," reached RIAA Gold certification, extending the run of songs that have pushed both artists into a larger spotlight.

Working in the service of someone else's vision ended up strengthening his own. Bizzy says those sessions helped build his confidence because he could focus on the record rather than spiral into self-consciousness. He also picked up a freer approach to making songs. "If I stay in the zone, I never have to get in the zone," he says, describing a lesson he learned from Leon Thomas's work ethic.

‘Underdogs Win Eventually'

Bizzy speaks about the new project, Underdogs Win Eventually, with the weight of someone who has paid it all to see their dreams unfold. Due out this summer, the LP tells the story of a hungry up-and-comer ready to do anything it takes to break through to the finish line.

The album arrives after a period of major momentum, including his work on MUTT, a growing list of high-level songwriting credits, and a run of new singles that frame this moment as a true reintroduction. Recent releases like "WDYL (What Do You Like?)," "Risky," and "100%" present an artist pulling his full story into focus instead of circling around it.

Bizzy talks openly about the years when belief had to survive without evidence. Family whispered about jobs and college. Progress came in flashes, then disappeared. Even after moving cities and dedicating his life to music, uncertainty lingered.

"There's people way more talented than me that gave into those voices," he says. His answer was stubbornness and faith in the vision that first hit him as a child. Every setback became part of the testimony. Every win now carries the memory of what it cost to get here.

Reflection runs through the record with unusual candor. Bizzy brings up songs where he addresses fractured relationships, private hurt, and his own mistakes with striking plainness.

"Nothing changes until you change," he says, explaining one song as a direct conversation with himself after a personal collapse. Success hasn't pulled him away from that instinct. If anything, it has sharpened it. "Part of reflecting is just to make sure I'm in the moment," he says. "I'm aware of my actions."

To expand the world around the album, Bizzy is also building out his Risky Bizness series, a concept that turns personal fear into creative fuel. Each installment pushes him into something intimidating, whether that means skydiving, python hunting, or swimming with sharks. The idea fits the project's core message perfectly. Growth, in Bizzy's world, rarely arrives through comfort. It comes from stepping straight into what unsettles you and finding a way through it.

Even with all the introspection, Bizzy doesn't sound weighed down by his story. He sounds energized by it. He still writes every day, whether he's driving, walking, or heading into another session. He still talks like somebody in pursuit, somebody who knows arrival is temporary, and the work has to continue. For an artist who spent years turning isolation into strategy and setbacks into songs, this chapter feels like both a culmination and a beginning.

"If there's a vision in your head," he says, "it's for a reason, and you got to see it through."

2026 NEWSWEEK DIGITAL LLC.

This story was originally published May 29, 2026 at 10:23 AM.

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