Critics will scoff, but the latest tinkering to one of the world's oldest sports couldd actually save the game.
Golf courses around the country are experimenting with installing 15-inch cups in an effort to attract more interest in the game and to speed up play. The cups are about four times the regular size.
TaylorMade-Adidas Golf instituted a pilot program last August at Boone Creek Golf Club in Bull Valley, Ill. About 100 courses tried out the larger cups.
And it happened during the summer months, high season for northern courses.
It's the opposite here, with snowbirds descending on local courses during the winter. Rounds can take anywhere from four to six hours at many courses in the area. To sustain profitability, local courses on the Suncoast need to keep the place packed during the winter with an influx of players to offset the summer doldrums.
But that formula is an outdated model that doesn't expand the game of golf.
In an age where texting has replaced actual conversations, golf's traditional form doesn't appeal to the young masses.
People don't have four to six hours or more to set aside to play a round of golf. And why would they want to?
For amateur golfers, the sport is a fun and social event. It's not supposed to take as long as a standard eight-hour work shift; players are trying to escape that grind.
So why not introduce bigger cups in an effort to make rounds go faster?
It just makes sense.
Courses in the area need to take note.
The National Golf Foundation keeps track of golf's participation numbers, and roughly 400,000 Americans quit playing the game last year, according to an Associated Press story that ran in Sunday's Bradenton Herald.
And according to a Bloomberg News report, the biggest drop has come from players 35 and younger.
The decline isn't a new phenomenon.
Tiger Woods generated a golf boom when he burst onto the scene as a dominant figure during the mid-to-late 1990s.
But that boom was short-lived thanks to several factors: economics, time and the difficulty of the game.
Golf has long been vilified as a rich man's sport because the equipment and course costs carry a hefty enough price tag.
The time commitment also is an unappealing factor because new players aren't accustomed to dedicating so much time to a sport.
Finally, the game's difficulty can test the patience of longtime participants, let alone someone new. The struggle to score well often leads to quitting the game almost as soon as they start.
The latter two factors, though, can be alleviated by introducing giant cups nationwide as an alternative to golf's traditional form.
Bigger cups mean less time analyzing every contour on the green before putting. And they also mean fewer strokes to make the putt, which means faster rounds.
The game grows as more people stay involved, and there's less time in playing so more rounds can be scheduled.
Of course, the traditional way of playing should still be offered at any participating course.
But allowing bigger cups is just smart business because everybody wins.
Jason Dill, Herald sports writer, can be reached at 941-745-7017. Follow him on Twitter @Jason__Dill