I have been a Ford lover from the get go. However, I will predict that the biggest "dud" in the automotive year of 2015 will be the new aluminum-body Ford 7-150 pickup.
Reason is we think of aluminum as lightweight. It would be a hard sell to the Pentagon to build a full-blown aluminum battleship or destroyer.
A truck is a truck, expected to be tough as steel. I have yet to see one new 2015 aluminum 7-150 on the road, nor have I seen much anticipated advertising on TV.
When I was a little boy, my friends and I played with our Tonka trucks and bulldozers made out of steel. If I would have showed up back then with aluminum bulldozers and toy trucks, I would have been slapped silly,