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What if TV ads end up being all that’s super?

Guess what a 30-second commercial will cost during tonight’s Super Bowl?

I asked county Commissioner Ron Getman, who knows a thing or two about tax dollars in large amounts, to take a shot.

“Probably a lot more than you and I make,” he said of NBC’s astronomical ad rates.

I asked Sharon McGlynn, executive director of the Hernando DeSoto Society.

“$100,000?” she said.

I asked Palmetto’s Henry Lawrence, who played in a few of these games during a solid 13-year NFL career.

“A million-and-a half?” said the ex-Oakland Raider tackle.

Try $3 million.


“That is a lot more than you and I make,” Getman said.

“That’s sick,” McGlynn said.

“Get outta here,” Lawrence said.

When his Raiders beat the Minnesota Vikings in Super Bowl 11 in 1977, a TV spot was “only” $125,000.

Now it’s $100,000 a second.

“Can you believe it?” Realtor Rae Ellen Hayo said.

Over the years, a lot of folks have made it a point to watch the commercials during the Super Bowl.

Even if the game turns out to be a bomb.

“Sometimes they’re really funny,” said Popi’s Two owner Michael Ameres.

I assume he meant the commercials.

But $3 million? For 30 seconds? Sorry.

It’s money wasted on football fans like me.

Flushed away is more like it.

When there’s a commercial, I’m usually out of the room making a pit stop.

Or I’m headed to the kitchen to grab something to drink, reload the snack tray, or fix hot dogs.

During a regular season game, on the other hand, if there’s a commercial break and I’m content, I grab the remote and hit the mute button.

Especially after I’ve seen those same truck commercials with all the pyrotechnics for the umpteenth time — and it’s only the second quarter.

Ditto for those annoying cell phone company commercials.

Enough, already!

Tonight I want to see a game that’s close and goes down to the wire, just like last year’s Super Bowl.

What a way it would be to end the season if the most memorable moments of the NFL’s biggest game are its $3 million commercials.

I don’t have a rooting interested in either the Arizona Cardinals or the Pittsburgh Steelers, so I’m ready for the Super Bowl and football season to be over.

Rae Ellen Hayo is, too.

“It’s what’s on,” she said of tonight’s game. “I’m looking forward to baseball season and the Rays.”

Now that’s what I’m talking about.

Mannix About Manatee, by local columnist Vin Mannix,is about people and issues in Manatee County. Please call Vin Mannix at 745-7055, write him at Bradenton Herald, P.O. Box 921, Bradenton, Fla. 34206 or email him at Please include a phone number for verification.