Lakewood Ranch Herald

Manatee Boys & Girls Club will unveil new marketing campaign

MANATEE -- Last year, the Boys & Girls Clubs of Manatee County served 6,000 youths. For 66 years, the organization has offered after-school and summer programs for kids ages 5-17.

In efforts to raise funds for the seven clubs located in Manatee, the organization has developed a new marketing and development campaign.

The campaign will be unveiled during the Manatee Chamber of Commerce monthly coffee club meeting, hosted by the Palmetto Boys & Girls Club, 1600 10th Street between 7:45-9 a.m. today.

Speakers will include the organization's administrative staff, alumni, parents of members and members themselves, along with staff members of the Manatee Chamber.

"The campaign will educate the community on the mission of the Boys & Girls Club," said Valerie Nelson, vice president of development for the Boys & Girls Clubs of Manatee County.

Nelson said the organization is funded by a combination of membership fees, grants, county aid and donations, but must still raise $1 million to stay afloat. The campaign, which will include launching a new website, will raise support and increase donations, sponsorship and mentoring.

"It's going to tell the community what we do, the impact we have, and how we help the community," Nelson said.

The Boys & Girls Clubs of Manatee County serves children at seven locations with branches in Bradenton, DeSoto and Palmetto, along with school-based sites at Daughtrey Elementary, Harllee Middle, Johnson Middle and Southeast High School.

Nick Williams, East Manatee reporter can be reached at 941-748-0411 ext. 7049. Twitter:@_1NickWilliams