BRADENTON -- Snow was flurrying onto joyful children and Old Main Street was rocking with Sounds of the Season.
Despite some technical difficulties with snow machines, Old Main Street in downtown Bradenton was jam packed with families enjoying the first-ever Sounds of the Season event.
"Let it go, let it go," belted out 6-year-old Mariah Rodriguez.
Mariah and 8-year-old sister, Kylie, danced and sang as the hit song from Disney's "Frozen" played during the screening of the hit movie.
They were among the many children that crowded the corner of Old Main Street and Third Avenue West to watch the movie on a giant movie screen.
Both agreed there favorite part of the movie was when the song "Let it Go" came on.
Grandmother Angel Choquette said she enjoyed snuggling with her grandaughters to watch their favorite movie, having never attended the previous holiday event downtown in the past, she said.
"This is the first time we've come," she said. "I brought them because of the movie."
More movie screenings would attract families to events, she added.
"I think it's neat."
Sounds of the Season, downtown Bradenton's holiday celebration, was hosted by the City of Bradenton and the Del Couch Music Education Foundation. It replaced the predecessor Winter Wonderland, an 18-year tradition.
Children grew silent during the movie's climatic scenes and remained captive as they sang along with Elsa and Anna during the songs.
Alaina Martinez sat watching her two boys as their eyes were glued to the big screen.
Samson, 7, and Elijah, 4, had both spotted the movie as soon as they had arrived. Mom said she had hoped to check out the rest of the holiday celebration after the movie, she said.
"I know if I take them now, it would be a travesty," Martinez said.
Down the street, Keleah Peters was having an awesome time standing on Old Main Street as "snow flurries" were blown about by "snow machines."
"This is Florida snow," Keleah said. "It's my first time seeing it."
A big "Frozen" fan herself, she said she was making sure to enjoy everything offered, having already had her face painted.
"I know every word," she said of the movie.
The best part was spending time with her mommy and aunt, she said.
The winter holiday festivals on Old Main Street are her favorite every year, she added, "because they decorate with lights all down the street."
Jessica De Leon, Herald law enforcement reporter, can be reached at 941-745-7049. You can follow on Twitter @JDeLeon1012.