Shells, souvenirs, and novelties, but mostly shells, has been Palmetto wholesaler Darlene’s Shells stock in trade for more than three decades. The company sells its wares around the country, and operates a bustling retail outlet at the Red Barn.
I have written many columns about customer service because it is such a critical element that every business must master. However, too often I have seen businesses fail in this aspect because they are not looking at the entire customer experience.
Signs are everywhere, and they are vital to every business. They communicate so much to your customers about your business. They convey important information to customers, but you must be careful when crafting messages.
The amount that customers are suffering seemingly has gone completely unnoticed by Mylan. The only times the company addresses it are when complaints get so loud that it is forced to do something or if a government agency is breathing down its neck.
Many firms spend a lot of money advertising and networking to try to bring new customers through the door, but best practices say only 10 percent of sales should come from new customers. The other 90 percent should come from the firm’s existing customer base, which takes loyalty and trust – neither of which can be achieved with advertising.
Surveillance video from an Aldi grocery store in Cooper City shows an elderly woman shopping while her purse sits just inches away from her in a shopping cart. The thief reaches into the victim’s purse, grabs the victim's wallet and flees the store.