UNIVERSITY PARK -- Shoppers looking for a touch-up on their eyebrows will have a place to shed those stray hairs.
Brow Art 23 filed a building permit application Tuesday for a new salon inside the Mall at University Town Center. The salon will be located on the second floor adjacent to Dillard's.
The franchised company performs a Middle Eastern technique called eyebrow threading, where a piece of thread is twisted into a double strand to remove body and facial hair. The boutiques also apply henna tattoos, eyelash extensions and makeup.
The Wilmette, Ill., company has more than 150 stores in the U,S., with Florida having the most locations out of any state, including a location inside the Westfield Sarasota Square mall.
The company was founded in 2006 by Elizabeth Porikos-Gorgees. She attempted to open her second location at International Plaza in Tampa but couldn't find any space at first, leading her to go back to Chicago and grow the business, according to the company's website.
The Brow Art locations in Florida are required to have a salon license and have in-line tenant spaces as opposed to kiosks so they can connect to running water, according to the company's website.
Also, Jackie Z Style Co., and TINA Stephens applied for their building permits this week, as their announcements have been previously reported by the Herald.
The two-level, 880,000-square-foot Mall at UTC is expected to open Oct. 16 off of Cattlemen Road and University Parkway. More than 100 stores and restaurants will come to the mall including Macy's, Dillard's, Saks Fifth Avenue, Apple and others.
Charles Schelle, Herald business reporter, can be reached at 941-745-7095. Follow him on Twitter@ImYourChuck.