Business

Bradenton's Ace's Lounge loses out on Spike TV's 'Bar Rescue'

Ace's Lounge in West Bradenton , interviewed for a possible spot on Spike TV's Bar Rescue received a call on Wednesday informing the owners that they were not among the top ten finalists, said Renee Bennett, the bar owner.

"Now I guess we're back to rescuing ourselves," Bennett said.

A representative from Bar Rescue would not comment on which bars were selected for the top ten.

Bennett wracks her brain daily for marketing ideas and ways to promote the bar. They're currently trying to work with an area radio station to start and promote a Friday night dance party. In September, they'll host a kickoff party for the sponsors of Bradenton's Blues Festival. With her mom's watchful eye over the bar business, Bennett feels like she can't really spend any money on marketing.

"I can't spend one penny," Bennett said. "I can't even breathe. I'm not allowed to have a day off; she'd rather I collapse first, I'm sure."

Bennett has initiated a marketing campaign through the Winn Dixie located at the corner of 75th Street and Cortez Road. Coupons for Ace's Lounge appear on the receipts. They plan to drop fliers and market in trailer parks near the bar, she said. Chef Ken Gilcrest has introduced nightly dinner specials to entice customers into the bar when bands are not scheduled to appear.

Still, no matter the marketing campaign or menu improvements, Florida's muggy summer and the stale business climate it can create persists.

We have a lot of good music shows coming up but it is summer," Bennett said. "It's hard when its like this; you get kind of stuck."

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