UNIVERSITY PARK -- Fit2Run, the runner's superstore, is set to move south across University Parkway into the glamorous new Mall at University Town Center where it hopes to attract international customers.
The company will be closing the 6,000-square-foot store at 8249 Cooper Creek Blvd., at University Park, and will reopen a new one in June on the lower level near Dillard's at the mall, in Sarasota, said Bill Robinson, president of the company.
"There are some exciting changes we're making," he said Friday.
Among the new store's amenities will be a fitness bar featuring products for healthful living.
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"We'll have fresh smoothies, fresh sandwiches, juices with wheat grass, kale, carrots, peppers, hand-made to each order," Robinson said.
Eating well and using top athletic products to perform well make a good combination for active people, Robinson said.
"The idea behind the move is the excitement of the mall -- it is one of the nicest malls in Florida," said Robinson. "Not only is the quality of the stores and environment (excellent), but it definitely has more traffic."
Robinson also liked the mall's location adjacent to Nathan Benderson Park because Fit2Run will host running training groups, he said.
Robinson is formally affiliated with the 600-acre community park near the intersection of University Parkway and Interstate-75. He chairs its management arm, the nonprofit organization called the Suncoast Aquatic Nature Center Associates, Inc.
"We're training to go from the couch to a 5-K," Robinson said. "It's going to be great for our training groups and fun runs."
In the meantime, plenty of the latest merchandise is on sale.
Taking advantage of sales Friday at the company's current location at The Shoppes at University Town Center was Jeff Steckel, of Sarasota, who brought with him daughters Mirav, 10, and Chaya, 7.
He said he wanted to buy a running shoe that would help him to better his time per mile.
"We'd rather sell it than move it," Robinson said. "We're liquidating all our good merchandise."
Sara Kennedy, Herald reporter, can be reached at 941-745-7031. Follow her on Twitter@sarawrites.