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Palmetto 'guru' seeks county OK for health resort in Ellenton

MANATEE -- Visitors will go to the Rejuvenex Resort on Manatee River to reform their lifestyles within the year if it is approved.

Palmetto resident Steve Bedi, a former doctor turned businessman and self-proclaimed health "guru," envisions deconditioning people and changing their lifestyles at the extended-stay resort proposed off U.S. 301 in Ellenton.

Manatee County Planning Commission will discuss rezoning the 3.06-acre property at 4917 U.S. 301 from residential single family and residential multifamily to planned development mixed use at its 9 a.m. meeting Thursday. The commission could also approve the preliminary site plan and the resort.

The county commission, which has the final say, could consider the proposal next month.

"We are conditioned," said Bedi of Rejuvenation Media LLC of Sarasota. "We are living the same way. We are eating the same way. People need to learn how to decondition themselves."

Bedi said people will stay at the resort from as little as a week to multiple weeks learning about chronic diseases, exercise, nutrition, meditation and personal training.

"We basically try to educate all these things," Bedi said.

According to Bedi's LinkedIn page, he is a "former physician turned guru" and "through inner awareness, consciousness and self-realization, you can make a radical transformation to keep your biological function which nature has given you."

Bedi owns PSA Zero, a treatment program focused on maximizing cellular immunity to rejuvenate prostate and sexual health.

Bedi graduated from Maulana Azad Medical College in New Delhi in 1966 and completed his internship and residency in general surgery and urology at St. Joseph Hospital in Detroit in 1967.

In 1969, Bedi joined the urology program at Wayne State University and practiced in Michigan and Florida, according to his LinkedIn information.

According to the Florida Department of Health website, Bedi received his medical license May 6, 1974, which expired Dec. 31, 1985.

Bedi sold his practice in 1986 and became involved in real estate ventures and

investment and became reacquainted with his Yogic roots, according to his website, psazero.com.

Bedi said he hopes to take his experience to teach others how to transform their lifestyles.

At the Rejuvenex Resort, each 450-square-foot room would include a living room, bedroom and bathroom -- but no cooking appliances.

According to application materials, there will be educational rooms for learning cellular anatomy, physiology, pathology and pharmacology and a classroom kitchen for guests to learn how to prepare healthy meals.

County hurdle to clear

Mark Barnebey, attorney for the project, said hopefully the resort will go before the Manatee County Commission in April.

"Mr. Bedi emphasizes health benefits and this hotel would be orientated in that direction," Barnebey said.

There is no similar resort in the area, Bedi said, adding he expects people to come from out of state in addition to Manatee County residents. All guests must be referred by a physician, he said.

"Even if they come locally, they will stay there," Bedi said. "Florida is a big state. ... Once we start marketing it, we know people will want to come."

Days at Rejuvenex Resort would begin at 6 a.m. and end at 9 p.m. Guests must stay on resort grounds during the program, Bedi said.

"They are basically going to know how the body works and become mini-doctors," he said.

Bedi said he does not have a cost estimate, but rates will be per program rather than per night.

Bedi said he is looking at other potential Florida resort locations.

If approved, Bedi said construction would begin within 90 days and the resort open about a year later.

The resort southwest of the Interstate 75/U.S. 301 interchange would be close to main roads and a great enhancement for the area, Bedi said.

"We figured that this would be the best place for people to come and have much more tranquility and see the water," he said.

Claire Aronson, Manatee County reporter, can be reached at 941-745-7024 or at caronson@bradenton.com. Follow her on Twitter @Claire_Aronson.

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