SARASOTA -- Visit Sarasota has hired Nicole Rissler to serve as director of sports for the destination's official marketing organization.
Rissler comes from the American Red Cross, where she previously served as director of financial resources and community relations. She also spent time with the Sarasota Y as director of marketing.
In her new role, Rissler will be responsible for attracting new sport business to Sarasota County, while maintaining the events already in place that provide an economic boost. The industry brought more than 42 million in economic impact through 61 events in Sarasota last year, according to Visit Florida.
"I am excited to be joining the Visit Sarasota County team and being able to get back into the sports arena," Rissler said in a statement.