We've got a new slogan, a simple three-word branding gimmick that has a certain appeal: "Real. Authentic. Florida."
Well, that we are. The Old Florida vibe can be found everywhere in Manatee County. The historic fishing village of Cortez. Jigg's Landing. City Pier in Anna Maria. The nearby Rod & Reel Pier. An almost entirely low-rise Anna Maria Island, quite different from most waterfront and island communities in the state lined with high-rise condo and resort buildings. Robinson Preserve. Emerson Point.
We could go on, of course, but the picture's crystal clear. Manatee County has a lot of real, authentic Florida to boast about.
The Bradenton Area Convention and Visitors Bureau unveiled the new marketing brand last week alongside a new logo and fresh website, earning a standing ovation from the crowd at the newly renovated Bradenton Area Convention Center in Palmetto.
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While one of our Herald colleagues poked some fun at the redundancy in the words "real" and "authentic" in a Sunday column, we figure that repetition is quite acceptable. The slogan paints a picture unlike most other places.