MYAKKA CITY -- Glenn Hammond felt bad, but looked good.
The 45-year-old professional bull rider had taken his lumps at a rodeo last weekend in Killen, Ala., with the cuts and bruises to prove it.
"Bull threw me down like a yard dart," he joked. "I got smoked."
Still the cowboy cut a rugged figure in his boots, jeans, chaps, western shirt and riding vest with a pink bra on the outside.
A pink bra?
"Looks good, don't it?" Hammond said. "I've worn skirts and makeup and leotards, but never a pink bra."
The rugged Pensacola native won't be the only one Saturday night at the Circle S Rodeo's monthly Myakka City Bullriding.
All the bull riders will wear them as part of National Breast Cancer Awareness Month and the rodeo's fundraiser.
Hammond's not too macho for that.
"My thing is, if it's for a good cause I'll do it," he said. "If it makes just one person more aware than before, you've accomplished something."
According to the American Cancer Society's estimates for 2012:
n About 226,870 new cases of invasive breast cancer will be diagnosed in women.
n About 63,300 new cases of carcinoma in situ (CIS) will be diagnosed. CIS is noninvasive and is the earliest form of breast cancer.
n About 39,510 women will die from breast cancer.
Circle S Rodeo staff will also wear pink bras and/or pink T-shirts Saturday night, including owner and promoter Vic Scarbrough, who hatched the idea.
"Everybody knows somebody who's been affected by cancer, whether it's a family member or a friend," he said. "This is a chance to raise money and awareness in our own little way."
Bras were dyed and donated by area businesswomen, especially Lisa Yow, who's contributing 30 to the event.
"I've been accessorizing them with glitter and feathers and all kinds of things," the photographer said. "This is an awesome event and I cannot wait to see it."
Neither can Kelly Davis, Scarbrough's aide-de-camp.
Their regular bull riders come from around Florida, as well as some from Georgia and Mississippi, and getting them to jump aboard was not a hard sell.
"With bull riders, they're all family," said Davis, a University of South Florida mass communications major.
"They compete, but they help each other out. Ifone's supporting a cause they're all supporting it, especially breast cancerawareness. They all have a tie to it. If one of them wears a pink bra, they're all going to wear a pink bra. That's the best thing about them boys."
If they need a little help strapping one on, Davis will be glad to lend a hand.
"They've taught me a thing or two about bull riding, so it'll be nice to actually have something to teach them -- bring them down to my level and show them what we women deal with," she said.
Vin Mannix, local columnist, can be reached at 941-745-7055. Twitter: Myakka City BullridingWhere: Circle S Rodeo, 32450 Clay Gully Road, Myakka CityWhen: Oct. 20; gates open 5 p.m.; juniors, 6 p.m.; pros, 7 p.m.Tickets: Children 5-and-younger, free; kids 6-12, $5; adults, $10.Concessions: Lakewood Ranch High School's Health Occupation Students of America Club will be working and receive a portion of the proceeds.Information: Vic Scarbrough, 941-322-4005