MANATEE -- For airline passengers who need more convincing that their hometown airport is the one they want to use, the Sarasota-Bradenton International Airport has filmed and posted a new corporate video on its website, YouTube and Facebook.
Unveiled earlier this month to members of the Sarasota Manatee Airport Authority, the 2 minute, 14 second video debuted publicly this week. It highlights several aspects of the airport its officials hope will attract higher passenger volume, including approximately $20 million in recent terminal remodels and a portrayal of ease of parking, ticketing and check-in at SRQ.
Intended to promote the airport as a whole, the video also highlights businesses on and near airport property, including fixed-base operators and hotels.
Produced by the airport's advertising agency, Patterson/Bach Communications, for $30,000, the video is part of a package that includes two 30-second television spots.
The video also keys on the airport's naming as last year's Florida Commercial Service Airport of the Year.
SRQ has undertaken several initiatives to draw passengers to the airport. While acknowledging flights into and out of SRQ tend to come with higher prices, airport officials say Sarasota and Manatee county residents may be willing to overlook ticket prices for the convenience of a short drive to the airport and a pleasant environment.
"After watching this video, we hope our communities and partners will gain a deeper understanding of what sets SRQ apart from other airports," said Fredrick "Rick" Piccolo, SRQ's president and CEO, in a press release Thursday.
The airport has previously used online video to promote itself. In 2013, it filmed American Ninja Warrior competitor Sean Morris in a 60-second spot showing him running, flipping and jumping through the airport to bolster the airport's "Do You SRQ?" campaign. Piccolo said the airport has not produced a full-length promotional decade for over a decade.
The new promotional video is featured prominently SRQ's website, srq-airport.com.
Matt M. Johnson, Herald business reporter, can be reached at 941-745-7027, or on Twitter @MattAtBradenton.