UberX announced Thursday it is now operating the car service in Bradenton and Sarasota.
"You asked and we answered," the company said in a news release. "Just in time for the holiday season when Florida is bustling with excited shoppers, tourists pouring in, and college students heading home, uberX is rolling into about 100 new cities, suburbs, and vacation destinations across the state, including Bradenton and Sarasota.
The company said "uberX is our low-cost, ridesharing option that connects riders with thoroughly screened and commercially insured drivers, who use their personal vehicles for rides."
The service is available through a mobile app that helps passengers find on-demand car services.