Sarasota -- Kanes of Sarasota, Sarasota's oldest family-owned fine furniture store, has changed its name to Kalins Furniture.
The move was largely motivated to eliminate years of confusion for the company's customers and vendors between it and similarly-named furniture stores. The Kalin family has been in the process of refreshing the store and decided it was the right time to change the name.
Edward L. Kalin, president, said it is something the family has considered for years.
"As the economy is rebounding, the furniture business is picking up again, and we are now coming into 'season,' we thought there is no better time to make this change than now." Ed and Alyce Kalin founded their Sarasota store 63 years ago.
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Immediate steps to launch the branding for the company include the introduction of a new, updated logo and a refreshed look inside the store.