Soft Surroundings, a women’s clothing, jewelry and furnishings store, is headed for The Mall at University Town Center.
The St. Louis-based company applied for a commercial permit in Sarasota County on Wednesday for a space on the mall’s second level.
Soft Surroundings will fill a women’s apparel vacancy left by BCBGMAXAZRIA, a designer clothing store in the process of conducting a closeout sale. BCBGMAXAZRIA’s closing is the result of a company-wide decision.
Soft Surroundings mailed its first catalog on July 19, 1999, according to the company’s website. The flagship St. Louis store opened on Nov. 4, 2005.
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For more information on Soft Surroundings, visit softsurroundings.com.
Sports Fever, a New England-based sports apparel and merchandise store, also filed for a permit to operate in the Mall at UTC earlier this month.