TAMPA — WUSF Public Media has purchased the radio license of WSMR 89.1 in Sarasota and beginning Sept. 15, WSMR will broadcast an all-classical format and WUSF 89.7 will change to all news and information with jazz overnight.
The HD radio channel, WUSF 89.72 will simulcast the classical programming on WSMR 89.1.
“This purchase of WSMR and the format changes on both WUSF 89.7 and WSMR 89.1 will allow WUSF Public Media to significantly increase public media services for the people of west central Florida,” said JoAnn Urofsky, general manager of WUSF Public Media. “We will be able to provide more programming options for our listeners and attract new listeners.”
The broadcast area of WSMR will cover all of Sarasota, Manatee, Charlotte, Desoto and Hardee counties. Parts of Pinellas, Hillsborough, Polk and Lee counties. The purchase of the station will potentially reach an additional 500,000 listeners in the southern portion of WUSF 89.7’s broadcast area.
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WUSF Public Media is also working on projects to extend the reach of the existing WSMR 89.1 signal to include the audience in northern Hillsborough, Pinellas and Pasco counties. The classical music on WSMR 89.1 will be available to a worldwide listening audience online at www.wusf.org, on the HD radio signal WUSF 89.72, and on the WUSF mobile phone application.