Jerry Osteryoung
Commentary: Customer service is required
If you have been reading my columns for a while, you know that I compete in dog obedience trials with my wonderful black lab, Sophie. As part of these competitions, we travel all over to compete before different judges. Most recently, we were at a venue in Charleston, S.C.
Jerry Osteryoung
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BUSINESS
Commentary: Promoting from within can present issues with existing staff
Clearly every business wants to demonstrate loyalty to its existing staff by promoting from within. However, this just is not always the best policy.
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BUSINESS
Commentary: Sign wavers an effective ad tool
Where formerly wavers of signs were found exclusively at residential subdivision open houses and on car lots, now they are everywhere! In fact, it is hard to go down the road without seeing two or three of them trying to catch your attention by tossing a business’ sign around.
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BUSINESS
Commentary: Look at your leading customers
One thing that each entrepreneur should consider is the demographics of its leading customers. Knowing and understanding who your best customers are will enable you to find and attract more great customers like them.
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BUSINESS
Commentary: Pricing is a delicate balance
Pricing your products or services in a way that encourages sales is so important to each and every business. You spend so much on advertising and promoting your products or services to bring customers in the door, and pricing is the way you close the sale once they arrive. After all, you can have...
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BUSINESS
Internet tax benefits small business
Generally, I try to steer away from political issues, so I do not think I have ever written a column about taxation. But I have reached my boiling point over the issue of imposing a tax on Internet sales.
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BUSINESS
Commit to New Year’s resolutions
The older I get -- “better,” some would say -- the years seem to pass faster and faster, and it is always so hard for me to believe that another year is behind us. However, no matter what your age or occupation, the New Year presents a wonderful opportunity to begin anew.
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BUSINESS
Commentary: Give the gift of giving to your staff
The holiday season is such a great time of year and it is one time when you can go overboard to make your staff feel good about their job and your company.
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BUSINESS
Commentary: Discover what is unique, promote it
With so many businesses out there providing products and services similar to yours, it is critical to find that element that differentiates your company. In order to be successful, you must be able to stand out in the crowd. It is not always an easy thing to do, but it is immensely important and...
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BUSINESS
Employees should know authority level
One of the most important things for a decision maker is to know the limits of his or her authority. That is, when they have to come to you or their supervisor for approval before a final decision can be made as with expenditures, staffing decisions or disciplinary actions, for example. Unless you...
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BUSINESS
Commentary: Tackling difficult hygiene issues
One of the most difficult conversations a manager will ever have with an employee is when they have to address personal habits like hygiene.
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