Forget the pink convertible. These days Barbie’s speeding into cyberspace, along with lots of other new toys. Welcome to the new world of child’s play, where only half of the fun is in the physical world
Shining Stars in cyberspace:
Shining Stars plush toys invite youngsters to an online play area where they can chat and name a star.We’re seeing ‘the tip of the iceberg’ when it comes to Internet connectivity for toys,says Andy Gatto, CEO of Stars marketer Russ Berrie Co. Welcome to Webkinz world: The collectible critters Ganz introduced in 2005 popularized the idea of linking an online community with a simple toy
There was a time when most toys were tangible and children played with them alone or with other youngsters close by. Those days are vanishing.
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