Each of the following five rules consistently passes the test of time. Together they form part of the core concepts of marketing. Understand them. Use them to light your path in the rapidly changing marketing world.
Everything starts (or stops) with the customer.
The more you know about your customer, the more likely it is you can offer the right product, at the right time, at the right place with the right price.
Customers are the best and least expensive source of new or additional sales.
Customers are not all alike. Use Pareto's Principle, the 80/20 ratio -- 80 percent of your sales and profits come from 20 percent of your customers.
The customer's decision to purchase is always guided by a balanced measure of logic and emotion.
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