All-in-one BB creams are here to stay

srocco@bradenton.comApril 29, 2014 

As the makeup and skin care industry advances, new products are coming out at a faster rate than ever.

Take a stroll through any drug store beauty aisle. The variety of lipsticks, eye shadows, mascaras can be dizzying.

Many are discontinued for lack of sales and popularity, but one product is here to stay.

The BB cream.

An all-in-one serum that promises to moisturize, prime, cover, correct and protect.

Originally developed in the 1960s by German dermatologist Christine Schrammek, the BB cream ("BB" stands for beauty balm) was heavily used by Koreans in the 1980s to keep their coveted porcelain skin looking healthy and radiant. BB creams were introduced to the United States in 2012 and have exploded in the market ever since. In just two years, nearly every drug store or high end makeup brand carries some type of BB cream.

"A lot of the American vendors just jumped on the bandwagon," said Mary Winter, director of Spa Hollywood in Sarasota. "Every one from Chanel to Estee Lauder has a BB cream. You can go to the grocery store and all the lines have one."

Busy women have embraced the BB cream using it to replace a three-product makeup routine of moisturizer, then foundation, then powder. A few squirts of BB cream can save time and money.

Lindsey Yarbrough, a Tampa-based makeup artist who has clients in Bradenton-Sarasota, said she often uses a drug store BB cream to replace foundation on her own skin.

"For me as a person and as a makeup artist, it's really convenient. It's just one product. You get your sunscreen and you get a little bit of color on top of it. BB cream gives you something light and easy -- a one-stop shop and off you go," said Yarbrough, who uses Garnier's Skin Renew Miracle Skin Perfector BB Cream ($12.99 at CVS).

While many BB creams advertise sun protection, they should never be used as a primary means of sunscreen during a long day by the pool or at the beach, Yarbrough said. BB creams provide enough protection for daily wear, like going to and from work or sitting outside during a lunch break.

"You're probably not going to find any cream over SPF 20. If you're going to the beach you should be wearing 35 at least and reapplying constantly," she said.

To replace foundation, and for every day wear, Winter recommends Jane Iredale's Glow Time Full Coverage Mineral BB Cream ($48 at janeiredale.com).

"For people looking for heavy coverage, they may use this with a loose powder on top, but most of the time it's a stand alone product," she said. "People just love BB creams because they give a nice, smooth, even finish."

Sabrina Rocco, Herald reporter, can be reached at (941) 745-7024. Follow @sabrinarocco on Twitter.

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