NBC scores gold medal with terrific Olympics coverage

February 26, 2014 

I am an Olympics "junkie" -- always have been, always will be. The recently concluded Sochi Olympics were the best ever, exceeding even my expectations, which are mountain-high.

The setting, Sochi, was spectacular; the mountains, incomparable; the coverage by NBC and NBCCS, outstanding.

After the failure of the Olympics Triple Cast at the 1992 Barcelona Olympics, the passage of time (more than two decades) and a different, more basic cable-oriented TV universe, there was an evolution in TV coverage that turned out to be a win-win formula, virtual 24-hour coverage which let those who watched in daytime to be one-up on what aired in prime-time.

Even NBC News got into this new game about a week into the Olympics, when it started divulging gold-medal winners on its 6:30 p.m. nightly news show.

Thank you to Brian Williams for giving up on the charade and hinting about the medalists on his "NBC Nightly News" show.

Skating, always a star attraction, got an extra push with coverage by Johnny Weir and Tara Lipinski, who were audacious enough to say during the couples' skate that they might team up in the next Winter Olympics in South Korea in 2018. (People are probably already talking about what Johnny would wear!)

Finally, NBC moving the "Today" show to Sochi for two-plus weeks was a gold-medal move, putting TV viewers in the Olympics loop with their morning coffee.

Dantia Gould

Bradenton

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