LAKEWOOD RANCH -- Kirk G. Boylston, a Siesta Key native and University of Florida graduate, is slated to take the helm at Lakewood Ranch Commercial Realty
Schroeder-Manatee Ranch, Inc. , developer of the 17,500-acre Lakewood Ranch community, announced this week that Boylston will take over as president of the division March 3. He will replace Brian Kennelly, who left at the end of September, following seven years as president.
Boylston has a background in commercial realty, including commercial mixed use, industrial, office and retail development. His marketing skills and experience networking with commercial Realtors and developers as well as investors on a national level are the keys to his selection to head the commercial division, according to SMR President and CEO, Rex Jensen.
"We need to put ourselves on the national map and in front of business relocation firms, brokerages, etc.," Jensen said in a press release announcing the appointment. "Kirk has experience in external marketing programs on a national level. The Sarasota/Manatee area has fallen through the cracks on some big things and we want to remedy that."
Boylston knows the area well and said he believes there's a lot of opportunity to showcase and promote Lakewood Ranch's commercial real estate, as well as other features that make the area attractive.
He said his first order of business will be to put together a comprehensive master plan that targets the types of development best fits certain areas of Lakewood Ranch.
"The Ranch has everything a company would need to move here," Boylston said during a phone interview Thursday. "It's just a matter of getting the word out.
"It's a unique community that's done well on a local level and is ripe for national marketing," Boylston said. "The land base is huge and the potential is there
Boylston will move from Las Vegas where he ends his tenure as regional director of EJM Development Co., responsible for the company's operations in southern Nevada, which includes a portfolio of more than 5 million square feet of leased industrial, office and retail property.
During his time in Las Vegas, Boylston was lauded for the development of the largest master-planned commercial project in the city called The Arroyo.
Prior to his work in Las Vegas, Boylston held several positions in development, sales, acquisitions, leasing representation and fiscal management at different firms in California.
Kathryn Moschella, East Manatee reporter, can be reached at 941-745-7010.