Business Briefs: Ad campaign to promote Florida products

January 17, 2014 

The Florida Department of Agriculture and Consumer Services has launched a new "Fresh From Florida" marketing campaign with ads that feature fresh Florida seafood and produce.

The marketing campaign -- the second in as many years -- will air statewide television commercials to promote the state's fresh and healthy agriculture and seafood products and the "Fresh From Florida" brand.

Research indicates that consumers want quick and easy recipes to make healthy meals for themselves and their families. The recipes featured in the ads were developed by Chef Justin Timineri, Florida's Culinary Ambassador, with this in mind. The five ads feature Florida corn, tomato and avocado salsa; pan roasted Florida vegetables; arugula and Florida berry salad with candied pecans; Snapper with citrus sauce; and Florida strawberry parfait.

Commercials will air during programs such as the Grammy Awards, the Oscars and prime programming such as NCIS, the Amazing Race and Good Wife.

Florida Realtors seek students for scholarships

The Florida Realtors Education Foundation Inc., a not-for-profit corporation that provides real estate-related educational scholarships, is gathering applications.

Since its inception five years ago, the program has helped 368 students through $674,300 in scholarship funding, said Dick Fryer, chairman of Florida Realtors Education Foundation Inc. The scholarship program is open and available to students whose parents are Realtors or are licensed real estate practitioners, or whose parents are employed by any local Realtor board/association or by the Florida Realtors, as well as any Florida high school senior.

The application deadline is Feb. 28. Application forms can be found at www.floridarealtors.org/AboutFar/Scholarships/index.cfm.

There are no limitations on college location, provided the applicant indicates the intent to work in Florida after graduation. Proof of the student's legal Florida residency is required.

Scholarships start at $1,000; the number of scholarships and dollar amounts awarded may vary each year and are determined by the Education Foundation's Board of Directors. Criteria to be considered include, but aren't limited to: academic achievements, financial need, relationship to the Realtor family, and contributions to family, school and community.

AMI gets traffic App to help end gridlock

MANATEE COUNTY -- Holmes Beach City Commissioner David Zaccagnino hopes his new application will help bring an end to gridlock on Anna Maria Island.

The free application, available for iPhone completed a month of beta testing and after two weeks of live use is showing prom

ise. Zaccagnino said the Android version of the application should be available in about 30 days.

Zaccagnino's goal is to alert drivers to major delays on the two main roads leading to the Island.

By seeing traffic delays before leaving the beach, residents and visitors can alter their plans until the traffic subsides.

The idea was sparked by similar applications in other cities.

Zaccagnino's goal is to keep the application free to use, and to eventually add camera views of traffic on the beach.

-- Bradenton Herald and Bay News 9 reports

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