Rice's Appliance & TV launches new division

January 9, 2014 

BRADENTON -- Rice's Appliance & TV recently launched a commercial services division dedicated to offering personalized service to area contractors and property management companies.

John Rice, Jr. will lead this new branch of the business, offering on-site consultation and enhanced builder program pricing for contractors.

"By serving as a single point of contact and providing personalized job site and office visits, we will build a very strong partnership with our construction and property management customers," Rice said. "Additionally, we are working with our manufacturers' representatives to tailor a builder purchasing program that is competitive and rewarding for each commercial customer, creating a win-win for both homebuilders and homebuyers."

With Rice's new role established, Zach Miller, lead sales representative with nearly a decade of experience in major appliance and television sales, will assume retail manager responsibilities. John Rice, Sr. will continue to oversee all operations.

Rice's Appliance & TV commercial services division will serve Manatee and Sarasota counties, as well as portions of northern Charlotte and southern Pinellas and Hillsborough counties. Rice's Appliance & TV is located at 6430 14th Street West.

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