Lack of Nike Air Jordans causes unruly crowd at DeSoto Square mall

HERALD STAFF REPORTDecember 21, 2013 

Price Forecast Up

FILE - In this June 27, 2011 file photo, the Nike Air Jordan logo is shown in front of the Niketown store in downtown Portland, Ore. The way Americans are chomping Big Macs, lacing up Air Jordans and gulping peppermint mochas at Starbucks in this abysmal economy, you’d think they’re taking advantage of big holiday discounts. (AP Photo/Rick Bowmer, File)


BRADENTON -- Law enforcement had to disperse an "unruly" crowd of customers at DeSoto Square mall Friday night after a business decided not to sell the latest edition of Nike Air Jordan sneakers.

The crowd of customers waiting outside the mall for the new shoes had swelled to about 400 to 500 people by 8 p.m., the Manatee County Sheriff's Office.

But about an hour later, personnel at Champs Sports decided not to release the sneakers for sale because of the size of the crowd and the limited number of shoes for sale, a decision that didn't sit well with the crowd.

"When word of the cancellation filtered to the crowd many individuals became unruly and began to bang on the Champs' security gate demanding entrance into the store," a sheriff's news release states.

About 20 deputies responded to the mall and were able to peacefully disperse the crowd. No one was injured and no property was damaged during the incident, authorities said.

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