IMG enlists Powerful Yogurt for campus

HERALD STAFF REPORTDecember 19, 2013 

BRADENTON -- IMG Academy has named Powerful Yogurt as the exclusive provider of Greek yogurt and Greek yogurt-based products for its sports training institution. Powerful Yogurt will also work closely with IMG Academy's athletes, coaches and nutrition professionals around the development of its product innovations.

"Powerful Yogurt is committed to meeting the energy and nutrition needs of athletes across the country and the world, so aligning with IMG Academy was a natural decision for our company," Powerful Yogurt Founder and CEO Carlos Ramirez said in a press release.

In addition to its high protein content and a serving size that is 50 percent larger than the average single-serve yogurt, Powerful Yogurt is fat free, gluten free and kosher. It is made with non-GMO ingredients and non-rBST milk. The product was designed with input from sports nutritionists, trainers and athletes.

"Nutrition is a critical area of focus for IMG Performance as we seek to provide our student-athletes with access to the best nutrition education and the highest quality products for optimal performance," stated Gary Pluchino, IMG vice president of business development.

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