Design show chief hopes for ‘Basel effect’ in Miami Beach

cveiga@MiamiHerald.comDecember 5, 2013 

The managing director of the high-end, international interior design tradeshow Maison & Objet said at a news conference Thursday he hopes the show’s newest edition — taking place in Miami Beach in 2015 — will create its own “Basel effect.”

This show, however, will have a “French touch” and “Miami Beach panache,” said Philippe Brocart, managing director. He spoke at the Miami Beach Convention Center, where Art Basel crowds were gathering.

Based in Paris, Maison & Objet attracts 3,000 exhibitors and 80,000 buyers to twice-yearly shows, according to the show’s representatives. It is expanding to Asia for the first time, with a show to take place Singapore next year.

When explaining why organizers chose Miami Beach as its newest home, Brocart touted the city’s accessibility to transportation, its hotels and restaurants, Art Deco district and the renowned architects who are working on the Beach.

He also said support from the city and local community has been unmatched.

“There is no city like Miami Beach,” Brocart said. “The place is just fantastic to plan a show like this.”

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