Homebuilder goes on an Amazon adventure in Manatee County

November 2, 2013 

Internet Sales Tax

An Amazon.com package is prepared for shipment by a United Parcel Service driver in Palo Alto, Calif. ASSOCIATED PRESS FILE PHOTO

PAUL SAKUMA — AP

Nothing says smart marketing like name recognition. So when an Internet retail behemoth like Amazon announces plans to locate a huge distribution center in Hillsborough County just north of the Manatee County line, what would be a catchy name for a new housing development?

How about "The Villages of Amazon South."

That's not a reference to the river in South America.

Neal Communities plans to build almost 2,000 homes in Parrish plus office and commercial space.

With hundreds of new jobs expected with the arrival of Amazon, homebuilders are anxious to serve the growth.

Neal Communities, known for sharp marketing efforts, admits this Amazon South moniker is "just a working name."

But it sure beats "The Villages of Walmart South."

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