Homebuilder goes on an Amazon adventure in Manatee County

November 2, 2013 

Nothing says smart marketing like name recognition. So when an Internet retail behemoth like Amazon announces plans to locate a huge distribution center in Hillsborough County just north of the Manatee County line, what would be a catchy name for a new housing development?

How about "The Villages of Amazon South."

That's not a reference to the river in South America.

Neal Communities plans to build almost 2,000 homes in Parrish plus office and commercial space.

With hundreds of new jobs expected with the arrival of Amazon, homebuilders are anxious to serve the growth.

Neal Communities, known for sharp marketing efforts, admits this Amazon South moniker is "just a working name."

But it sure beats "The Villages of Walmart South."

Bradenton Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Commenting FAQs | Terms of Service