If the name Cristian Castro doesn't ring a bell, you must not follow Latin music.
If you did, you'd certainly know Castro, who's performing Wednesday at the Mahaffey Theater.
The Mexican pop star and sex symbol has been has been a steady presence on the Latin charts for about 20 years. He even made the Billboard Hot 100 with "Amor Eterno" -- a rare feat for a song with Spanish lyrics.
He was nominated for Pop New Artist of the Year at the Lo Nuestro Awards for Latin music in 1993 and Male Pop Artist of the Year in 1996.
His music success is even more remarkable because he didn't even set out to be a singer. His parents are well-known entertainers in Mexico -- his father is comedian Manuel Valdes and his mother is actor Veronica Castro. Cristian got his show biz start as a child actor alongside his mother in a telenovela called "El Derecho de Nacer." It wasn't until 11 years after his TV debut that he released his first hit album and became a teen idol.
Now 38, he's known for smooth romantic ballads.
After 15 studio albums, he released his first live album, "En Primera Fila: Dia," earlier this year.
Details: 7:30 p.m. Oct. 23, Mahaffey Theater, 401 First St. S., St. Petersburg. Tickets: $39-$59. Information: 727-892-5767, themahaffey.com.
-- Marty Clear