New College welcomes new communications director

eearl@bradenton.comSeptember 28, 2013 


SARASOTA -- New College of Florida has named Jessica Rood as its new director of communications and marketing.

Rood has been director of creative services at St. Lawrence University in upstate New York since 2011. She previously served as director of publications and creative services at the State University of New York.

Rood was chosen from a pool of more than 100 applicants after a national search.

"Jessica has demonstrated tremendous creativity at St. Lawrence and impressed us with her energy and her ideas for communicating the value of New College's mission," said Donal O'Shea, president of New College, in a news release.

As the director of communications and marketing, Rood will oversee the media relations coordinator as well as the content of the

schools' website, its newsletters, magazines, and admission materials and pamphlets.

Rood has won awards for admissions publications and view books, which are the materials that go to prospective students describing campus life and classes.

"You need to make sure you are being authentic to the school, or the college or university," Rood said. "As students sift through them, they start to look similar. You need to show the story of the college in an authentic way."

Rood said she is looking forward to becoming more familiar with New College and talking to the alumni who have stayed engaged with the college.

"I am interested to learn more about students and the history of the college itself." Rood said.

Rood will start at New College on Nov. 4. She replaces Jake Hartvigsen, who retired from the position in May.

Rood already has family living in the Sarasota area. Her sister is a teacher at Sarasota High School, and her parents have a house in Sarasota.

"It is a big thing for my husband and I to be close to family," Rood said. "Also, New College is a phenomenal place and a phenomenal opportunity."

Rood is moving from New York with her husband and 3-year-old son.

Erica Earl, education reporter, can be reached at 941-745-7081.

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