For the past nine years, one of the most rockin' events in town has been the Heatstroke Hot Rod Hoedown.
This year, festival organizer Paxton Richards said it promises to be better than ever.
"Every year that I do Heatstroke, it's a bit of an experiment," Richards said. "I'm always trying to make it a little better,"
He tried moving it to Sarasota one year and got a lot of complaints from people in Bradenton. He tried charging $10 for admission last year and found it wasn't worth the hassle.
"You wouldn't believe how many people think that they should get free beer if they pay a gate fee," Richards said. "I don't know what kind of shows they go to."
One thing that has remained consistent is the quality of the music, and Richards said this year's lineup is as good as any.
"I'm just a little rinky-dink bike shop, but I manage to get the best talent from around Florida," he said. "It's mostly rockabilly and roots rock 'n' roll. Bands come from all over the Southeast to play here."
The 10th annual Heatstroke Hot Rod Hoedown is scheduled to start at noon Saturday at Richard's "rinky-dink little bike shop," P-Man's Classic Cycle in downtown Bradenton.
It's free to get in this year, and Richards said that all the food and beverage prices will be reasonable.
The entertainment starts at 2 p.m., with a new band taking the stage every hour or so.
Here's the lineup: 2 p.m. -- Ober Rivers and His DUI's; 3 p.m. -- The Hamiltones; 4 p.m. -- El Domeano; 5 p.m. -- Slow races presented by Haps Honda; 6 p.m. -- GoToHells; 7 p.m. -- The Crestliners; 8 p.m. -- The Intoxicators; 9 p.m. -- Pretty Voices; 10 p.m. -- The Downshifters; 11 p.m. -- Ted Stevens and The Doo Shots.
Those "slow races" at 5 p.m. are a popular part of Heatstroke every year. They're motorcycle competitions in which the idea is to go as slowly as possible without touching your foot to the ground.
Bike shops from around the area will have displays at the festival, and skaters from the Bradentucky Roller Derby team will also be on hand, as they are most years.
"They pretty much skate around knocking people down." Richards said.
A new feature this year is live wrestling from the Florida Professional Wrestling Association.
"They're bringing a ring and wrestling in between the bands," Richards said. "They called me and asked if they could be a part of Heatstroke. And I said 'Why not?'"
Details: Noon-midnight, P-Man's Classic Cycle, at 721 Seventh Ave., Bradenton. Tickets: Free. Information: 941-744-1157, http://heatstrokehotrodhoedown.fourfour.com.