MANATEE -- Ryder Bikes owner Paul Tobio's journey to open a third store has been a bit like a Tour de Manatee.
The bike shop plans to open its third store at The Market at UTC, off of University Parkway and Honore Avenue in University Park in late October or early November, Tobio said. A second store in Manatee County has been in the works for a while.
"When we bought the store on Cortez Road in March of 2007, we actually live in Lakewood Ranch and our thought was opening a store in Lakewood Ranch," he said.
Instead they found an available site in Sarasota, two years after opening their Bradenton store.
Over that time, Tobio analyzed his customer's data and saw a good percentage of his customer base was driving from East Manatee to both his Sarasota store in the Burns Square neighborhood and to the Bradenton store at 1905 Cortez Road. The time to go ahead with the new store was right, he said.
The 3,200-square-foot shop will be located between EarthFruits Yogurt and Orangetheory Fitness in the Benderson shopping center anchored by The Fresh Market and Kohl's.
The store will carry the road, hybrid and cruiser bikes and accessories that customers have come to expect from Ryder, Tobio said.
"We'll have a full pro shop with all the high-end stuff, the beach cruiser for the casual riders and full repair in that store," he said.
The merchandise shoppers will most often buy are the clothing, accessories and repair items, he said.
Four to five people will work at the new shop, and some employees will come from the existing store, he said. "I think the nice thing is because we have the two stores, we'll have people in place beforehand who are working already at our other stores," he said.
Charles Schelle, business reporter, can be reached at 941-745-7095. Follow him on Twitter@ImYourChuck.