Florida Realtors selling sunshine to the French

June 20, 2013 

Florida Realtors have joined Gov. Rick Scott on his trade mission in Paris.

While realtors are less interested in working to bring aviation to the Sunshine State, they are there to tout the Florida lifestyle to the French.

"Florida's economy and real estate markets are connected," said Dean Asher, Florida Realtors president. "When international companies make business investments in the state and create new jobs, it opens up so many opportunities for growth. People need homes and to develop locations for their companies - it strengthens the state."

During the event, Asher and John Sebree, senior vice president of public policy for Florida Realtors, met with members of the French national real estate federation, known as FNAIM, to discuss expanding the ties between the two associations, and developing more real estate opportunities. FNAIM is the largest professional real estate organization in Europe. The organization represents about 8,000 agencies and 37,000 real estate experts specializing in over 12 different professions in the property sale, management expertise and consultancy sector.

"French buyers see Florida as a great destination for a second home," Asher said. "According to Florida Realtors' latest research, buyers from France are investing all over the state."

The 2012 report found that French nationals made up six percent of international home buyers in the Bradenton-Sarasota-Venice area; five percent in the Miami-Miami Beach area; five percent in the Orlando-Kissimmee area; and 10 percent of international home buyers in the Palm Beach area.

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