With more than 40 years experience, Vince Favazza is a veteran in the supermarket business.
Vince's Produce Market & Deli, located at 2230 Manatee Ave. E., celebrated its grand opening Wednesday.
"It took three months to get the place and get things going, but I am excited to have it open now," Favazza said.
Vince's Produce Market & Deli features fresh fruits and vegetables, a variety of grocery products, and a deli with sandwiches, wraps, salads, soups and drinks. But the combination small supermarket/deli concept is not the only way Favazza hopes to attract customers to this underserved area at the corner of Manatee Avenue E. and 23rd Street E.
He's hoping his prices will make the market a big hit.
"I really wanted to create a place where people can get fresh produce for good prices," Favazza said.
Favazza, 75, said he beats the supermarkets with his 99-cents-a-pound tomatoes and $1 for 3 pounds of bananas. He keeps his prices low, even though he does not have nearby competition from supermarkets.
"At my market, I give my costumers quality products but basically at half price compared to other places," Favazza said.
The deli keeps the price affordable as well. Prices for sandwiches range from $4.25 to $8.25, while soups start at $3.50 and salads at $5.
All meals are made with high-quality ingredients, according to Favazza's son and store manager who was named for his father.
"Our top-notch deli is what's really good about our place because our sandwiches are made with quality products but at good prices," the younger Vince Favazza said.
The senior Favazza has been involved in the retail business since he was 21. He started his career managing ShopRite supermarket for 10 years and followed that by heading New Castle Farmers Market for 18 years in Delaware, giving him the experience and the right tools to start his own market.
"It's a hard business to be in since it takes a lot of hard work, but I really enjoy what I do," Favazza said.
Favazza's son inspired him to open his market with the concept of having a produce section and a deli.
"My son was always bugging me to get back into business after I retired," Favazza said. "He kept telling me that if I open something like I had in Delaware down here, it would definitely be successful."
Both father and son are still getting situated, but they predict that, with time, people will know them for their fresh produce and customer service.
"It doesn't matter how long I've been doing this because it's in my blood and I enjoy what I do," Favazza said. "I also want to make things easier for my five kids."
Favazza is now setting guidelines for his son to follow his footsteps in the supermarket industry.
"Right now I'm just putting everything out there and planning things out, but my son Vince is in this with me as well -- and he's been doing a lot of work with putting this place together, " Favazza said.
His son believes their business will be successful.
"My father and I have made a market that has a family atmosphere with good service and quality," the younger Favazza said.
Vince's Produce Market & Deli is open daily from 8 a.m to 7 p.m.