Business Briefs: Highland Homes expands in Ellenton

June 15, 2013 

ELLENTON -- Highland Homes recently purchased 30 homesites in the Palmetto Estate development, targeting employees expected to move to the area.

The Lakeland-based homebuilder expects to start construction this month and offer homes from the low-$100,000s.

Highland offers 10 floor plans and a variety of customizable options.

The lakefront homesites are off of 14th Court East in Ellenton. The development is designed to provide homes employees of Feld Entertainment which is relocating to Ellenton. The developer also hopes to attract employees of Air Products & Chemicals, which is expected to add 250 jobs at Port Manatee, according to the company's release.

Highland Homes can be found online at

Beall's adds new point- of-sale technology

BRADENTON -- Beall's Inc. of Bradenton will roll out a new point-of-sale application and terminal by partnering with SAP AG.

The new application is expected to provide better security encryption to protect customers' data, be able to accept new forms of chip-based credit cards and the terminal will have an easier to use menu when customers swipe their card.

Said Dave Massey, senior vice president and CIO, Beall's. "SAP POS allowed us to upgrade to a more effective system while supporting both EMV and point-to-point encryption, a feature that provides exceptional security for sensitive customer data during the transaction process. In addition, SAP POS provides a number of new user exit and extension capabilities that allow Beall's to expand the solution capability for our future needs."

American Classic Cars featured in fashion shoot

SARASOTA -- American Classic Car Sales of Sarasota was the backdrop for a recent fashion photo shoot for Phreedome Worldwide, an emerging surf, street and skate clothing brand based in Laguna Hills, Calif.

Photographer Saulo Padilla of Kurasu Models & Events in Thousand Oaks, Calif., photographed fashion models amid the rare classic cars and sexy muscle cars in the 21,000-square-foot dealership.

"Classic cars add beauty and depth of field to a photograph," Padilla said. "They provide a sense of allure and contrast to the edginess of the product."

Veterans in need to get a hand from Habitat groups

MANATEE COUNTY -- Manatee Habitat, along with four regional Habitat affiliates, is launching a yearlong project in partnership with the Legacy of Valor campaign.

The partnership is designed to honor the service and sacrifice of veterans and their families, by doing projects for veterans in need.

During the year, each of the five Habitat affiliates will complete a home repair project for a veteran. The Manatee Habitat Legacy of Valor Repair project is scheduled for this fall and will assist a local veteran homeowner with much-needed roof repair.

-- Herald staff reports

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