BUSINESS BRIEFS: Business Alliance hosts briefing on healthy workforce

Business Alliance hosts briefing on healthy workforce

May 8, 2013 

LAKEWOOD RANCH -- The Lakewood Ranch Business Alliance will host an "executive briefing: "Creating a Healthy Workforce: Where to Begin"

Kristi Bracewell will offer the presentation from 7:30 a.m. to 9 a.m. May 15 at Keiser University Auditorium, 6151 Lake Osprey Drive.

Bracewell has background in health management, marketing, sales, event promotion, with leadership and management experience in the private and public sectors.

In touch with the latest wellness innovations, Bracewell markets quality wellness programs using strategic outreach communication tools. Her creativity and ongoing desire to work with different wellness leaders and local sponsors has garnered her national recognition. Bracewell helped the School District of Manatee County win the 2012 National Worksite Innovation Award in addition to earning a Fit-Friendly Company designation by the American Heart Association.

The seminar will cover the fundamentals of an effective employee wellness program, creative and engaging initiatives that positively import productivity and performance, developing a strategy around a purpose when creating your program, communicating and marketing your wellness program to maximize engagement and measuring impact over time to demonstrate program efficacy.

Boost Studio gets new branding client

SARASOTA-- Luxury custom homebuilder John Cannon Homes, Inc. has recently named local branding firm Boost Studio as its new agency for branding and strategic communications.

"We needed a partner who believes in the same extraordinary level of quality for their clients as we do for each home we build," said John Cannon, owner and president of John Cannon Homes. "We also love the fact that Boost Studio is a locally-owned business because we're committed to investing our resources in the Sarasota - Tampa corridor to make our entire regional community stronger."

Murray Realty moves to Osprey Avenue

SARASOTA -- Luxury Home Builder Murray Homes and Premier Sarasota Realtor Murray Realty have moved to the Victor Lundy designed commercial building at 25 S. Osprey Avenue, Sarasota.

With luxury home building gathering steam, the two companies wanted to make a statement and position themselves in a prominent location downtown.

SCF hosts Small Business workshop May 15

MANATEE -- State College of Florida, Manatee-Sarasota's Small Business Development Center, in partnership with the city of Sarasota and Comerica Bank, will host a free Small Business Marketing Workshop from 11:30 a.m.

to 1 p.m. May 15 at Robert L. Taylor Community Complex, 1845 34th St., Sarasota.

The workshop, "Why Knowing Your Customers Leads to More Customers," will provide participants with information on how to conduct basic customer research.

Stephanie Kempton, president of Kempton Research and Planning, who has more than 20 years of marketing and communications experience, will lead the worksho. Kempton's experience in research, corporate strategy, marketing, advertising, product management and media planning provides her the opportunity to not only conduct research but also advise business owners on how to use it to make smarter business decisions. A light lunch will be provided.

The next workshop, "Love the Customers You Already Have," will be held June 19.

For more information about the workshops and to make a reservation, call 941-408-1412 or email SBDCadmin@scf.edu.

-- Herald staff reports

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