Manatee United Way Campaign issues giving challenge

vmannix@bradenton.comApril 18, 2013 

MANATEE -- The United Way has until the end of June to reach its 2012-2013 campaign goal of $2.8 million.

A matched giving challenge might provide a big assist. The Colleen A. Griffin Charitable Foundation recently granted $85,000 so donations through the end of April will be doubled.

"Companies have used dollar-for-dollar matching programs to support their employee campaigns," said Katie Becker, United Way director of resource development. "We're using the same principle here and using the foundation's donation to match any public gifts."

Donations have been steady the past nine months, officials said, and campaign coffers are presently around $2.4 million.

"We're coming toward the end and we wanted to make something exciting for the grand finale," said Anne Lee, United Way Campaign chairman. "The Griffin Foundation are annual donors, but this time we received a bigger amount and we asked if we could use it for a matching challenge. We're not at our goal yet, but hope it will generate some donations that wouldn't have otherwise occurred."

Among the areas money will help:

n four hours of tutoring for a child in need for $36 a year;

n feed two needy families for two weeks for $208;

n feed emergency safe

shelter residents for one day for $52.

To donate, visit UWMC.net, call 941-748-1313, or mail a check to P.O. Box 109, Bradenton FL 34206.

Vin Mannix, local columnist, can be reached at 941-745-7055. Twitter: @vinmannix

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