Faces in business: Jeff Kratsch

April 3, 2013 

Title: President, Chairman of the Board

Company: Suncoast Technology Forum

What was the best business advice you ever received?

"If you say you're going to do something... do it." I do my best to live up to this whether my commitments are to coworkers, bosses and most importantly, my customers.

If you could choose another profession, what would it be?

I would have been a movie director or opened a surf shop in my hometown, Laguna Beach, Calif.

What's the biggest risk you have taken in your career?

The biggest risk I have ever taken in my career -- and I'm living it now -- has been to walk away from the corporate path and run my own businesses.

If you could travel anywhere in the world, where would you start?

I would love to drive all across coastal Southern Europe. I would want to start this trek in Greece and see all of Croatia, Italy and Southern France.

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