MANATEE -- Veterans looking to improve their employment prospects will find an ally at Goodwill Industries Manasota Inc.

Christopher Davis, a senior Army intelligence analyst for 14 years, was recently appointed to lead the nonprofit's new American Veterans and Their Families Initiative.

"Christopher's experience will be essential in helping veterans navigate the confusing array of programs available to them as they return to the civilian sector," said Goodwill Manasota president Bob Rosinsky.

Davis can't wait to get started.

"This is something I'm personally passionate about," he said.

That endeavor also received a $25,000 grant from J.P. Morgan Chase.

Coupled with support from area businesses and foundations, the program is having a promising launch.

"With their help we can create a seamless case management system that will support each veteran's unique strengths and needs regarding housing, family, education and other challenges," Rosinsky said.

The American Veterans and Their Families Initiative was designed to expand Goodwill Manasota's services to respond to the multitude of challenges faced by veterans, their families and the families of those who serve on active duty.

"We're developing alliances with community partners to maximize resources and avoid duplication of services in order to help transition our veterans into employment aligned with their vocational goals," Rosinsky said. "The initiative helps eliminate barriers to employment and will provide opportunities for higher paying positions for veterans and their families."

Interested veterans are invited to visit Goodwill Manasota's Job Connection centers for free assistance.

They can call 941-355-2721 or 888-230-8820 or visit www.experiencegoodwill.org.

Vin Mannix, local columnist, can be reached at 941-745-7055. Twitter:@vinmannix.