BRADENTON -- Blues Revue, one of the music genre's most-read magazines, has been a major player in the community since relocating its headquarters from California to the Village of the Arts in 2011.

And the publication doesn't appear to be slowing down its involvement here, nationwide or internationally any time soon.

Bradenton-based Mojo

Wax Media Inc., which recently acquired an exclusive license to publish Blues Revue and its online component BluesWax, has expanded to a second location on 11th Avenue West in the Village Of The Arts.

Jack Sullivan, who played an integral role in organizing the highly successful inaugural Bradenton Blues Festival last month and has held concerts on the grounds of his Village of the Arts office, is the circulation director of Blues Revue and president of MojoWax Media.

"Since relocating to Bradenton in 2011, the community has embraced us to the point where we realized this is the only place our corporation should be," Sullivan said. "We love it here and it's the best place for us to be."

The new MojoWax location will accommodate the advertising sales and marketing departments of the company while the original location, also on 11th Avenue West, continues as a gallery and customer service center.

All customer service, subscription processing and fulfillment, advertising processing, newsstand circulation and printing of the publication and websites will be the responsibility of MojoWax Media in Bradenton.

The company plans to add to its staff of five Bradenton-based employees this year.

"We will be working to grow the global circulation in both the print and digital edition, helping increase awareness of this unique American Art form called The Blues," he said. "We are very excited to work with such loyal subscribers, long-term advertisers, amazing musicians and the future of Blues Revue is very bright."

Wade Tatangelo, features writer/columnist, can be reached at 941-745-7057. Follow Twitter.com/wtatangelo.